Mass Communications Essay Example for Free

Mass Communications Essay Advertisers have only one mission to achieve and that is to attract attention of possible buyers so that this attention can translate into the actual buying of a product or service. With this objective in mind, advertisers depend very much on projecting their advertisements that adhere to motivations and stimulus of their target market. When advertisers know what things catches a woman’s attention, they are sure to be able to communicate their other messages afterwards. For example, for products and services that target the women market, advertisers approach advertising activities on things that will make women stop, look and listen. For young adults, it would be handsome men, beautiful clothes and anything that is consistent with prevailing fads. Motivations for older women would be handsome men, anything for their families’ well being, anything to preserve youth and beauty. Besides physical points that advertisers use to lure attention, there are other factors that help advertisers reach more audiences and that is to project interesting and convincing topics such as cause oriented, value driven campaigns. Some products such as Body Shop advertise their support for women entrepreneurs worldwide. Products stamped with ‘organically grown’, ‘baby-friendly’ or ‘smoke-free’ attract women who are health and family oriented. Some advertisements such as beauty products get prominent doctors to endorse their products and this adheres to the safety issues that their women market is privy of. Three ads that catch my appeal are Body Shop, Apple Macbook and Dove Soap. Least appealing to me are Guess Jeans, car ads with sexy girls sitting on the cars and the Marlboro ads. Looking into the list above, I realize that the advertisements I find appealing are the advertisements that insert social concern and value to women as part of the company’s corporate mission and vision. Body Shop products are similar to other beauty products but their advertisement of helping suppliers from third world countries strike a chord inside me. Dove Soap commercials promote women’s preservation of beauty that does not need surgery or alterations. For me, Dove Soap advertisements adhere to my own idea of ageless beauty. Stereotyping is often used in advertisements because it reaches more people who usually have the same notion of what men are, of what cars are and what women are. I believe that using women’s body or men’s body as a means to attract attention to a product or service is poor taste. It appeals to instincts and therefore borders the animalistic nature of the people that should not be turned on because it is almost like regressing to becoming an animal once again. A â€Å"bad ads† are advertisements that are tasteless. They do not respect any culture and would trample on the sensitivities of people’s lives and uniqueness just to get attention. These ads get attention no matter what. Advertisers of bad ads believe that bad or good publicity is still publicity. â€Å"Bad ads† do not have any effort to invest on social responsibility. It is unfortunate that ‘bad ads’ proliferate more than ‘good ads’ because they actually are the ones who catch more attention just by the mere fact that they are bad. Bad ads catch the attention of both informed and misinformed consumers therefore bad ads must be regulated and policed. The power of advertisers is tremendous in terms of communicating beliefs and ideas to the mass audience. As for my part, I have to remain vigilant against advertisements that might catch my attention but have hidden persuasions that will lead to losing the treasured values I have. Especially being a woman myself, my support to bad ads will only hurt my own disposition and respectability as a woman. If I would want to be treated right, I must support advertisements that respect the role of women rather than abuse it. References: Body Shop Commercial Atwan, Robert. 1979. Edsels, Luckies, and Frigidaires: advertising the American way. New York: Dell Publishing Co., Cohn, David L. 1940. The Good Old Days: a history of American morals and manners as seen through the Sears, Roebuck Catalogs 1905 to the present. New York: Simon and Schuster Evans, George Heberton, Jr. 1948. Business Incorporations in the United States, 1800-1943. New York: National Bureau of Economic Research, Inc.,

The electrolysis of copper sulphate solution and copper electrodes Essa

The electrolysis of copper sulphate solution and copper electrodes Introduction: For my GCSE Chemistry assessment I will be investigating the electrolysis of copper sulphate solution with the copper (ii) plates. Aim: My intention for this observation is to find out how the current has an effect on the mass of copper deposited in the electrolysis of copper sulphate and copper (ii) plates. Safety Precautions: In this investigation I will make sure that everything is as safe as possible and that there are no chances of accidents occurring. (1) I will wear safety glasses and a lab coat to avoid any danger. (2) I will tie my hair back, which will prevent any accidents from occurring. (3) I will keep the area around me clear to prevent any accidents from occurring. (4) Benches should be tucked under the table so that nobody trips over. (5) As copper sulphate indicates the symbol, which means toxic, I will be careful that it is kept away from my skin and I am not able to smell it. The reason for this is that it can cause death. (6) Copper sulphate will be placed in the tray at all times so that if it spills it will only spill in the tray. (7) I will not keep the power on more than 10 minutes, as keeping the power on for too long can change the resistance of the wire. (8) As the copper sulphate is dangerous I will wash my hands after each experiment. Apparatus: The apparatus that I require in this investigation is: (1) Measuring cylinder- This will be used to measure 150ml of the copper sulphate solution (2) Ammeter- This will be used to se how much current is flowing through the circuit (3) Stop watch- This will be used to time how long the practical will be on for. (4) Auto... ...lts: I know that this is a straight line graph and that the gradient is positive by looking at the graph. I can now interpret from this graph that this investigation matches the law of Michel Faraday, the first law that I mentioned in the scientific background knowledge is: The quantity of electricity passed is proportional to the amount of substance discharged at an electrode. This law infant matches my results that I have gained, I can now confidently say that the results that I obtained were accurate. As I increased the voltage and the current there was a larger mass in the cathode. Therefore this proves that my prediction which I made is correct: As the current increases the amount of copper deposited will also increase. In this electrolysis both the oxidation and reduction reactions have been used, the oxidation in the anode and the reduction in the cathode. The electrolysis of copper sulphate solution and copper electrodes Essa The electrolysis of copper sulphate solution and copper electrodes Introduction: For my GCSE Chemistry assessment I will be investigating the electrolysis of copper sulphate solution with the copper (ii) plates. Aim: My intention for this observation is to find out how the current has an effect on the mass of copper deposited in the electrolysis of copper sulphate and copper (ii) plates. Safety Precautions: In this investigation I will make sure that everything is as safe as possible and that there are no chances of accidents occurring. (1) I will wear safety glasses and a lab coat to avoid any danger. (2) I will tie my hair back, which will prevent any accidents from occurring. (3) I will keep the area around me clear to prevent any accidents from occurring. (4) Benches should be tucked under the table so that nobody trips over. (5) As copper sulphate indicates the symbol, which means toxic, I will be careful that it is kept away from my skin and I am not able to smell it. The reason for this is that it can cause death. (6) Copper sulphate will be placed in the tray at all times so that if it spills it will only spill in the tray. (7) I will not keep the power on more than 10 minutes, as keeping the power on for too long can change the resistance of the wire. (8) As the copper sulphate is dangerous I will wash my hands after each experiment. Apparatus: The apparatus that I require in this investigation is: (1) Measuring cylinder- This will be used to measure 150ml of the copper sulphate solution (2) Ammeter- This will be used to se how much current is flowing through the circuit (3) Stop watch- This will be used to time how long the practical will be on for. (4) Auto... ...lts: I know that this is a straight line graph and that the gradient is positive by looking at the graph. I can now interpret from this graph that this investigation matches the law of Michel Faraday, the first law that I mentioned in the scientific background knowledge is: The quantity of electricity passed is proportional to the amount of substance discharged at an electrode. This law infant matches my results that I have gained, I can now confidently say that the results that I obtained were accurate. As I increased the voltage and the current there was a larger mass in the cathode. Therefore this proves that my prediction which I made is correct: As the current increases the amount of copper deposited will also increase. In this electrolysis both the oxidation and reduction reactions have been used, the oxidation in the anode and the reduction in the cathode.

Mandatory Memo Essay

I am writing you this memo in compliance with the mandatory mediation requirements issued by the court. I would first like to state to you my stance in this case. I have been dealing with this particular vendor for about six months now. The business relationship started after my wife and I visited Mrs. Doe’s Sunday school class in Huntsville, Alabama. I was there in support of my wife and to explore the Christian religion, but in small talk Mrs. Doe informed me of her family’s grape vineyard and the value of a certain natural product they produced. My natural herb store was in need of some new products for my customers so I agreed to try Mrs. Doe’s product in my store. The muscatine products were a success so naturally I continued to place orders for the products by phone and paid the invoices as the money became available; at this point in the business relationship there was no written contracts signed between Mrs. Doe’s business and mine thus my understa nding is that our contract was of the implied variety, meaning that the action of my ordering and her supplying was the contract. After a few months I began hearing chatter about the popularity of muscadine grape products, and as a vendor I needed to get some legal documents locking down my business relationship Mrs. Doe’s vineyards before the price of the supply went too high. When I first started my company 2011, I remember reading a book about the laws of supply and demand. I remember reading that as the rise in demand grew the cost of the supply would grow as well. To refresh my memory I went back over that book and there it was in black and white â€Å"to make money within this cycle, get in early and get out early. That is, increase your supply as the demand starts to rise and cut your price as the demand starts to fall† (Ball K., Seidman. D 2011). Clearly our implied relationship was not going to be enough to keep me on top of this product increase, I knew whatever I was going to do I needed to do it fast. I had remembered that there as going to be a delivery coming from the vineyard that d ay so I typed up a quick contract that would set in place my current pricing and future deliveries as well. The contract was just a formality to  protect myself and my company, sure Mrs. Doe was a good Christian lady, but I was not convinced that Christianity and business had anything to do with one another. When Mrs. Doe’s son arrived with the delivery I asked the young man to sign the contract as, like I stated earlier, a formality for both companies. I had reviewed all aspects of the contract and did not perceive anything within the contract that was already out of our ordinary routine. I would call and place an order, Mrs. Doe would fill the order and deliver it to our establishment then within a month or so I would pay my invoice. Paying the invoice within 30-45 days gave me time to sell some of the product so that it virtually paid for itself. I was not aware of Mrs. Doe’s son’s age and since I was not expecting the business relationship to sour anytime soon, I did not think to ask if he was a legal adult. When I asked Mrs. Doe’s son to sign the contract he did not offer any information about his age either so in my defense what reason would I have to suspect otherwise. Once I learned of the Huffington Post’s article praising the value of muscadines I knew it was a matter of time before Mrs. Doe either opt to raise the price of her products, I never expected her to want to cancel our business transactions indefinite. I was sure by now that her some had disclosed the contract to his mother by now, it was pertaining to the family business and if he was competent enough to make the deliveries and assist his mother with the company then surely he was responsible enough to give her the contact that he had signed. When Mrs. Doe reveled to be that she was no longer going to supply me with the product I was surprised and angered, we had an agreement. Once Mrs. Doe informed me that she had no knowledge of the contract I immediately faxed the contract to her and then began researching my next legal steps. During my research of contract law I discovered a publication that highlighted all the legal aspects of binding legal contracts. There are several reasons that I judge may rule a contract unenforceable, one of which relates to nondisclosure due to lack of capacity, this immediately required more study. According to the publication â€Å"It’s expected that both (or all) parties to a contract have the ability to understand exactly what it is they are agreeing to. If it appears that one side did not have this reasoning capacity, the contract may be held unenforceable against that person. The issue of capacity to contract usually comes up when one side of the agreement is too young or does not have the  mental wherewithal to completely understand the agreement and its implications† (Stim 2000). I knew that Mrs. Doe would try to use her son’s age as a reason not to honor the contract. I personally believe that if Mrs. Doe actually had no knowledge of the contract it was due to her son’s deception thus proving he had full capacity when he signed the contract. I cannot contest to how thi s legal matter will change my thought process about Christianity. I do not see that Mrs. Doe’s attempt to dishonor our contract as an immoral act. When Mrs. Doe first contacted me I was angry and started to see her breach of contract as a flaw in her moral compass but then I read a passage in another publication I had researched. The aurthor stated that â€Å"a tension exists between the felt sense that wrong has been done when contracts are broken and the actual operation of the law† (Porat, A., & Ben-Shahar, O. 2010). I believe that I have to separate this lack of good judgment in Mrs. Doe’s case from my evaluation of God and Christianity, in doing so I must also take full advantage of my legal rights as a business owner. In order for my business not to suffer from this attempt to breach the contract either Mrs. Doe must honor the contract until the end or she must pay me for the damages that would be associated with the vineyard canceling our agreement, anything less would be unacceptable and a I will continue forward with my lawsuit. Ball, Madeline K.; Seidman, David. (2011). Dollars and Sense: Supply and Demand. Rosen Central. Retrieved 8 February 2015, from Porat, A., & Ben-Shahar, O. (2010). Fault in American Contract Law. Cambridge: Cambridge University Press. Stim, R. (2011). Contracts: The essential business desk reference. Berkeley, CA: Nolo.

The Great Gatsby By F. Scott Fitzgerald - 1684 Words

An inability to be at peace with oneself is a defining connection between the central characters of The Great Gatsby, a timeless classic written by F. Scott Fitzgerald, set in a hedonistic summer of 1922 America, and Death of a Salesman, written by American playwright Arthur Miller set in 1949 America. The characterisation of both Willy and Gatsby illustrate that they have similarities, in a way that are considered destitute, with imperfect ethical conduct. To a certain extent both protagonists have the right intentions; Gatsby wants to grasp at his quest for love, and Willy is fixated on the idea of accumulating wealth to provide a rich lifestyle for his family, however even if they have the right intentions at heart, they ensue them in the wrong way. They base their lives around a substantial objective, and do not stop to realise that their actions cause detriment to their relationships with others, and detriment to themselves, as they continue to delude their minds with the wrong ideals and morals. In addition both protagonists are considered to be morally flawed, however it is difficult to label Willy Loman and Jay Gatsby as so. They are not truly immoral, instead purely motivated by the wrong values. Such values consist of a veracious obsession with the American Dream, their misguided, delusional outlook on life, and the futile pursuit of materialism, which as a result, costs both Willy and Gatsby idyllic relationships. Arthur Miller and F. Scott Fitzgerald emphasiseShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This author helped to launch the theme that is so prevalent in his work; t he human instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words   |  5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. 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Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald’s eyes, the new Am erican culture build around that